Strengthening Supplier Partnerships

CSR Driven Supplier Partnerships

RNDC’s Athena ARG and Breckenridge Bourbon teamed up for a special Mother’s Day initiative called “Whiskey For Moms” across Colorado. For every drink sold in participating accounts, $1 was donated to The Women’s Foundation of Colorado. This program aims to celebrate moms while supporting a meaningful cause.

The annual DoBlue campaign to benefit the Prostate Cancer Foundation (PCF) has become a hallmark event. Thanks to the generosity of our supplier partners, and the dedication of our sales teams, this program has been a five-year consecutive program. This contribution continues to help the PCF find new ways to detect and treat prostate cancer.

One of RNDC’s Core Values is Service. During the Season of Giving, we encourage associates to support their local communities. In partnership with Brown-Forman and Pernod Ricard, we support Wreaths Across America in paying tribute to our fallen heroes.

CSR Driven Supplier Partnerships

RNDC ARG Partnerships:

Athena, Aware, Parents+, and Rainbow Presents: Dana Volk of Happy Mommy Wines

Pacific Presents: AAPI Heritage Month: "A Celebration of Food and Wine" with Treasury Wine Estates

Soul Presents: "Women's History Month" with Guest Speaker: Fawn Weaver, Owner of Uncle Nearest

Valor Presents: "AAS Thanksgiving" with Brown Forman, Tito’s, Delicato, Martin Ray, and Sovereign Brands

Jameson Irish Whiskey Safe Ride Home Campaign

RNDC, in partnership with Pernod Ricard (PRUSA), pledged to help keep roads safer during celebrations surrounding the St. Patrick’s Day holiday. The partnership with RNDC sponsors up to $100,000 in $10 Uber vouchers that will be distributed among RNDC’s Jameson markets.

“RNDC seeks out opportunities to enhance our Recipe for Responsibility program, encouraging and advocating for responsible consumption,” said Nick Mehall, CEO and President of RNDC.